Most recently, his criticism of how California is handling the coronavirus lockdown seems to have made many residents consider fleeing the state. US Democratic presidential candidate Bernie Sanders used a claimed Rogan endorsement for political capital at the start of this year while, more recently, Rogan’s negative assessment of the eventual winner of the Democratic nomination, Joe Biden, sent shockwaves across the country and beyond. The raw numbers only tell half the story, however, with Rogan’s cultural influence extending even further. The biggest single platform for that is probably Apple iTunes, on which JRE is the second biggest in the US. But if you strip out the music and TV brands, it must be right up there, and the real traffic for podcasts is from audio streams and downloads, which Rogan himself estimates are around ten times greater that video views. JRE has 8.4 million subscribers on Google-owned YouTube and while that’s a massive number it’s nowhere near the top of the list of all YouTube subscribers. As a comedian and martial arts commentator, those two topics are covered frequently, but the guest list is very eclectic, ranging from academics to politicians to showbiz figures. The streaming wars have opened a major new front with the news that Spotify has lured the Joe Rogan Experience away from YouTube and iTunes.įor those unfamiliar with the JRE podcast, it is the defining long-form, open discussion show, featuring completely unstructured conversations between host Joe Rogan and usually one other guest.
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